Italy is renown for quality design, craftsmanship, construction, and materials. The retail market cannot provide the variety and ﬂexibility to fully satisfy the taste and the needs of people wanting something special and unique. The retail market caters to popular taste as they have to inventory products that suits the market. They cannot provide the range of products to meet every customer’s need. Furthermore, the retail market is occupied mostly by modernist furniture with simple lines and minimal details. The
Quality means doing it right when no one is looking.
The fundamental basis for total quality is that quality must start from the conception of the idea to the reception of the ﬁnal products; and everything in between. This is the principle Vita Italia.
Murano glass is glass made on the Venetian island of Murano. For centuries, the island has specialized in fancy glasswares. Murano’s glassmakers led Europe for centuries, developing or refining many technologies including crystalline glass, enamelled glass (smalto), glass with threads of gold (aventurine), multicolored glass (millefiori), milk glass (lattimo), and imitation gemstones made of glass. Today, while benefiting from technology advancements, the artisans of Murano are still employing these centuries-old craftsmanship, crafting everything from contemporary art glass and glass figurines to Murano glass chandeliers and wine stoppers by hand as a piece of artwork.