A Behind the Scene Look at Italian Furniture Craftsmanship

Italy is renown for quality design, craftsmanship, construction, and materials. The retail market cannot provide the variety and flexibility to fully satisfy the taste and the needs of people wanting something special and unique. The retail market caters to popular taste as they have to inventory products that suits the market. They cannot provide the range of products to meet every customer’s need. Furthermore, the retail market is occupied mostly by modernist furniture with simple lines and minimal details. The

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Quality means doing it right when no one is looking.
Henry Ford

The fundamental basis for total quality is that quality must start from the conception of the idea to the reception of the final products; and everything in between. This is the principle Vita Italia.